**Under Armour Appoints John Varvatos as Chief Design Officer**
* Varvatos joins Under Armour after a successful career as the founder and creative director of his eponymous brand.
* He will lead all aspects of Under Armour’s design, including apparel, footwear, and accessories.
* Varvatos’ appointment is part of Under Armour’s ongoing efforts to strengthen its brand and regain market share.
**Baltimore, Maryland** – Under Armour, Inc. (NYSE: UAA) today announced the appointment of John Varvatos as Chief Design Officer, effective immediately. Varvatos will report to Patrik Frisk, President and Chief Executive Officer, and will lead all aspects of Under Armour’s design, including apparel, footwear, and accessories.
Varvatos is a renowned designer with over 30 years of experience in the fashion industry. He is best known for his eponymous brand, John Varvatos, which he founded in 2000. Varvatos’ designs are known for their sophisticated and masculine aesthetic, and have been worn by celebrities such as Mick Jagger, Bruce Springsteen, and Johnny Depp.
Prior to founding his own brand, Varvatos held design positions at Ralph Lauren and Calvin Klein. He also served as the creative director of Converse from 2008 to 2012.
Varvatos’ appointment is part of Under Armour’s ongoing efforts to strengthen its brand and regain market share. The company has been struggling in recent years amid increased competition from Nike and Adidas. Varvatos is expected to bring his creative vision and design expertise to Under Armour, and help the company develop more innovative and stylish products.
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