In an era where social media has democratized fashion and beauty, the traditional path to becoming a supermodel has been dramatically altered. Gone are the days when hopefuls had to rely solely on being scouted by agents at shopping malls or modeling conventions. Today, thanks to the advent of platforms like Instagram and TikTok, anyone with a smartphone and an internet connection can showcase their unique look and potentially catch the attention of industry insiders.
This shift in the modeling landscape has led to a surge in open casting calls, where aspiring models can submit their photos and videos directly to brands and agencies. One of the most notable examples of this new approach is the recently launched Beauty’s Casting Call, a global search for the next generation of supermodels hosted by the esteemed fashion magazine, ELLE.
The competition, which kicked off on July 8th, 2020, is open to individuals aged 16 and over from all corners of the globe. Aspiring models simply need to upload their best beauty shots to Instagram or TikTok, using the hashtag #ELLEBeautyCasting, and tag @ELLEusa. A panel of industry experts, including ELLE’s editors, stylists, and casting directors, will then review the submissions and select a shortlist of finalists who will have the opportunity to walk in ELLE’s exclusive fashion show during New York Fashion Week.
The winner of Beauty’s Casting Call will be awarded a coveted modeling contract with ELLE and will be featured in an upcoming issue of the magazine. They will also receive a comprehensive beauty and wellness package from ELLE’s partners, including skincare, haircare, and makeup products. Notably, the competition is not limited to aspiring models with conventional beauty standards; ELLE is actively seeking individuals who represent the diversity and inclusivity that is so prevalent in today’s fashion industry.
According to ELLE’s Editor-in-Chief, Nina Garcia, .
