A 19-year-old Singaporean social media influencer has been tapped by the Singapore Tourism Board (STB) to front its latest marketing campaign, which is targeted at travellers from Indonesia and the Philippines..
Kimberly Chia, who has over 1.3 million followers on TikTok and over 300,000 followers on Instagram, will feature in a series of videos and other content that will be promoted across various digital and social media platforms..
The campaign, which is part of STB’s ongoing efforts to promote Singapore as a destination for leisure and business travel, will highlight Chia’s personal experiences and recommendations for things to do and places to visit in Singapore..
Chia, who is known for her bubbly personality and engaging content, is expected to appeal to a wide range of potential visitors from Indonesia and the Philippines, two key markets for Singapore tourism..
In a statement, STB’s chief marketing officer Lynette Pang said that Chia was chosen for the campaign because of her .
