**Rimowa’s Emelie De Vitis on ‘Seit 1898’ Exhibition and ‘Never Still’ Campaign**
**FashionNetwork.com:** Could you tell us a little bit about yourself and your role at Rimowa?
**Emelie De Vitis:** I am the Chief Marketing Officer of Rimowa. I am responsible for the global marketing and communications strategy of the brand. I have been with Rimowa for almost three years, and I am based in Cologne, Germany.
**FNW:** Rimowa recently opened an exhibition titled ‘Seit 1898’ at the NRW-Forum in Düsseldorf. Could you tell us about the concept behind the exhibition and its significance for the brand?
**EDV:** The ‘Seit 1898’ exhibition is a retrospective of Rimowa’s 125-year history. It showcases the brand’s iconic products, as well as its rich heritage and craftsmanship. The exhibition is divided into four sections: ‘The Beginning,’ ‘The Journey,’ ‘The Icon,’ and ‘The Future.’
The exhibition is significant for the brand because it provides an opportunity to reflect on our past and celebrate our heritage. It also allows us to share our story with a wider audience and to inspire future generations.
**FNW:** The exhibition also coincides with the launch of Rimowa’s ‘Never Still’ campaign. Could you tell us about the concept behind the campaign and how it relates to the exhibition?
**EDV:** The ‘Never Still’ campaign is a celebration of the spirit of travel and exploration. It features a diverse group of individuals who embody the values of the brand: creativity, curiosity, and a passion for discovery.
The campaign is related to the exhibition in that it reflects Rimowa’s commitment to innovation and progress. We are a brand that is constantly evolving, and we are always looking for new ways to push the boundaries of travel.
**FNW:** What are some of the key messages that Rimowa is trying to convey through the exhibition and campaign?
**EDV:** Through the exhibition and campaign, we are trying to convey the following key messages:
* Rimowa is a brand with a rich heritage and a strong commitment to craftsmanship.
* Rimowa is a brand that is constantly evolving and pushing the boundaries of travel.
* Rimowa is a brand that is inspired by the spirit of travel and exploration.
**FNW:** What are your hopes for the exhibition and campaign?
**EDV:** We hope that the exhibition and campaign will inspire people to travel more and to explore the world around them. We also hope that it will help to raise awareness of Rimowa’s brand and its commitment to innovation and progress.
**FNW:** Thank you for your time, Emelie. We wish you all the best with the exhibition and campaign.
**EDV:** Thank you very much. It was a pleasure speaking with you.
The ‘Seit 1898’ exhibition is open until September 18, 2023, at the NRW-Forum in Düsseldorf, Germany. For more information, please visit the [exhibition website](https://www.nrw-forum.de/en/exhibitions/seit-1898-rimowa/).
The ‘Never Still’ campaign is now live on [Rimowa’s website](https://www.rimowa.com/) and [social media channels](https://www.instagram.com/rimowa/)..
