Google is investing $125 million in Tonal, a fitness equipment maker in direct competition with Peloton, a company that has been riding high amid the pandemic as people seek out home workouts. The investment is part of a $250 million Series E funding round for Tonal, bringing its valuation to $1.6 billion, according to people familiar with the matter. In addition to Google, Tonal’s other investors include Amazon, L Catterton, and Dragoneer. It’s unclear how Google will integrate Tonal into its existing hardware and software ecosystem. The company already has a presence in the fitness space with its Fitbit wearables and its Stadia gaming platform, which offers a number of fitness-focused games. It’s possible that Google could bundle Tonal with its other fitness products or offer it as a standalone product through its Google Store. Tonal could also be integrated with Google’s health and wellness apps, such as Google Fit. The investment in Tonal is a sign of Google’s growing interest in the fitness space. The company has been investing heavily in health and wellness initiatives in recent years, including its acquisition of Fitbit in 2019. Tonal’s focus on strength training could be a key differentiator for Google, as Peloton has primarily focused on cardio workouts. Strength training has been shown to have a number of benefits, including increased muscle mass, reduced body fat, and improved bone density. It can also help to improve balance and coordination, and reduce the risk of falls. Tonal’s investment could also be seen as a challenge to Apple, which has been investing heavily in the fitness space with its Apple Watch and Fitness+ subscription service. Apple Fitness+ offers a variety of workouts, including strength training, yoga, and Pilates. However, Tonal’s focus on strength training could give it an edge over Apple Fitness+ in the long run. Strength training is an important part of a well-rounded fitness routine, and Tonal’s investment could help Google to become a major player in the fitness space..
Google invests $125 million in Peloton competitor, TRX
